This training focuses on developing a strategic and tactical plan for entering new export markets, including selecting the right market for your product or service, determining how best to enter the market (through export brokers, sales reps or distributors, among other possible vehicles), where to make the contacts necessary to get you there successfully, and how to deal with the unique challenges that you will face once you are there. This class explores the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and real world context, you can actually begin to develop the footprint of a successful market entry plan for your business.
(1) Business owners or the people in a company responsible for international market development to understand how to improve their chances of creating profitable outcomes from export markets; or (2) people trying to get a broad based practical business view of the issues and challenges involved in taking a business into foreign markets – this could be people with a business or business idea who are just beginning to think about exporting, business consultants who are moving more into international business issues with their clients, and students of international business interested in a practical perspective on what they’ve been learning.
Attendance at "A Beginner's Guide to Exporting & Importing" is recommended prior to this training. If you can not attend this free training in-person or via webinar, you can view a recorded version for free here
Craig Maginness, ExIn Global Strategies
Craig has extensive real-word experience in the development and implementation of international business strategies, export market entry, and the management of international operations. He served as the president and chairman of the World Trade Center Denver. Prior to opening his own consulting firm, he had a long-standing career as a senior executive at Johns Manville. Craig was recently recognized as the International Trade Educator of the Year by NASBITE.
This training counts for 8 hours toward a Certificate in International Trade
Refunds will be granted up to 3 business days before the class is scheduled to begin. Registrations are transferable up to 1 business day before the class is scheduled to begin.